4. Anthropomorphic

Similarly to how reflective works. This one is also dependant on the stories. Instead of coming from the stories however, the anthropomorphic creates the stories. Anthropomorphism means to have humanistic characteristics. Humans all have strong empathy skills and over thousands of years of evolution have developed the ability to interpret subtle facial expressions and body language. This skill applies to but only humans but we can read emotions in animals and inanimate objects. Anthropomorphic design takes advantage of our human empathy skills and encourages the bond between inanimate object and user. This can be made through visually creating the product to have human features or implying them through language used and associations between places and other objects.

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