Supercrit

So Brian really enjoyed my concept, “Design fro care”. But didn’t think that my case study of Onzo bikes was the right product to project my findings on to. He suggested doing a quick pivot and finding a new case study in the break. He suggested looking in to keep cup culture, and reading  Don Norman’s book called “Emotional Design”. 

I think, going forward I want to find a range of products that people love and genuinely care about. I want to find out what people like about them and find attributes that are consistent over them. I think my final output will be presenting my transferable findings and demonstrating how much people will care about a product when the attributes are applied.

I really enjoy the more informal moments of these critiques. When you’re wandering around and strike up a conversation with someone you don’t know. You talk about their project and then bring them over to your project and they see it through a fresh lens. I got a lot of good new insights through a couple of moments like these.